Rosalinda Cruz

Small Business Week 

Did you know… that more than half of Americans either own or work for a small business?  Last week was Small Business Week – which coincides with The National Small Business Week Summit hosted by the Small Business Administration (SBA).Did you also know that… the current Administrator of the SBA is a Latina? (Hello 👋🏼  Hispanic Heritage Month)!   Isabella Casillas …

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Apparel Ecosystem 

 Conversations around sustainability have been around forever and have been accelerating since 2018. ♻️ The pandemic sparked widespread conscious consumerism and reignited sustainability work, especially in fashion. The fashion industry is one of the largest pollutants and I am happy to see that sustainability has moved from perk to a top priority for a lot of businesses. While there …

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Q4 Planning

Are you running your business or is your business running you?  For most in the apparel industry, the 4th quarter is their most profitable time of the year, and planning is essential to its success. Do you have a hard time making time for effective planning? Well, you aren’t alone. I recently asked leaders throughout …

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Business Planning

Did you know?… 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more, 30% fail due to lack of product-market fit and retail has a 53% failure rate. …

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Effective Planning

When it comes to planning it’s easy to get overwhelmed and manage all the details that go into effective planning. Whether I’m managing a dizzying amount of details or just a handful, my first step is to simplify my approach and document what I know, and get the big pieces of the puzzle in place. …

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Support Small business & Spend Money In Your Community

Neighborhood Retailers: Be Public about it Don’t make your customers search for your values or services. Use this time to deepen your ties to the community. Provide a means for therapeutic and compassionate consumption.   Have you stepped up your digital presence or added a new service or product offering.  More Reasons To Shop •    Individual/private …

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