The Asor Collective helps fashion entrepreneurs build the business infrastructure their creative vision deserves. Strategy, operations, and leadership development for founders who are ready to grow with intention.

20+

Years in Apparel

13

Services Offered

2018

Founded

100%

Fashion Focused

Whether you are just starting out or ready to scale, The Asor Collective meets you where you are with practical, industry-specific guidance.

Get Ready for Production

The hands-on workshop for founders preparing to work with manufacturers. Learn what to bring, what to ask, and how to protect yourself before you ever enter a production conversation.

Live $157 | On-Demand $57

Strategic Advising

One-on-one advisory support for founders navigating growth, pivots, and the business decisions that shape a brand's future. Monthly retainer and intensive formats available.

By Inquiry

Strategic Planning Workshop

A focused planning session to map your next 90 days with clarity. Walk away with priorities, action steps, and a realistic path forward for your business.

$495

Rosalinda Cruz spent more than 30 years inside the apparel industry — from the floor to the executive suite. As a senior leader at Eileen Fisher, she contributed to Green Eileen, the company’s B Corp certification, and its VISION2020 sustainability initiative.

In 2018, she founded The Asor Collective to bring that expertise directly to emerging fashion entrepreneurs. She works with founders who are ready to close the gap between where they are and where their business needs to go.

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Working with The Asor Collective gave me the structure and confidence I needed to take my brand to the next level. Rosa sees things in your business that you can't see yourself.

Every engagement begins with a discovery call. No pressure, no pitch — just a real conversation about where you are and where you want to go.