Retail | Wholesale
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Concept-to-Consumer Fashion Consulting

at the asor collective we  guide Emerging Brands ready to scale in strengthening their brand, products & services while developing strategies and creating operational efficiencies to develop and grow their business. 

strategic innovation | . | creative thinking

What We Do



Department STores

"Retail isn't dying, it's just evolving. As the world advances and our lives change so does the way we shop. "
Rosalinda Cruz
Principal Consultant



Years of Leadership In Sustainability Focused Apparel


Years In Luxury Fashion


Retail & Wholesale Locations Supported Globally


Directives & Training Tools Developed, Shot & Produced

Visual Merchandising & Brand Experience

Visual Merchandising & Brand Experience

• Store / Shop Design • Pop-up Shop • Showroom Design • Market Planning • Fixture Design • Event Planning • Seasonal Directives • Graphic Packages • Product Assortment • Planning A Season • Line Management
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Business & Creative Operations

Business & Creative Operations

• Align business and creative goals • Build network of creative talent • Develop creative timelines for all communication needs • Track development of creative assets • Establishing an operational foundation • Support in navigating pre-production & post-production process & resources
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Leadership, Training & Development

Leadership, Training & Development

• Leading & building high functioning teams • Leading through change • Co-leading • Assessing leadership style and adjusting in support of business objective • Building & improving relationships between cross functional teams • Product education • Merchandising training programs
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let's connect

(929) 359-3146

nyc & greater Raleigh-Durham Area

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