
The Organizers: How Puerto Rican Garment Workers Reshaped American Labor
The Hilo, Part 4 of an Ongoing Series By Rosalinda Cruz, Founder of The Asor Collective When I started this series, I thought it would be four parts. I was wrong, in the best possible way. The more I have dug into this history, the more I have found that it refuses to be contained.

Black Friday Was Decided in October
A short read from BFCM Intelligence Report. The full BFCM Intelligence Report for Fashion Entrepreneurs is available as a free download. Published by The Asor Collective Black Friday and Cyber Monday (BFCM) 2025 broke volume records. 202.9 million Americans shopped during the weekend. Shopify merchants moved $14.6 billion, up 27 percent year over year. And

The Craftswomen: What the Women of Moca Wove Into the World
The Hilo Series, Part 3 of 4 By Rosalinda Cruz, Founder of The Asor Collective There is a sound that defines this post. It is the click of wooden bobbins meeting each other as threads weave into lace. Nellie Vera Sánchez heard that sound for the first time when she was seven years old, sitting

The SS26 Sale Season Is Here: What Sold, What Didn’t, and Where It All Goes
Published by The Asor Collective | May 2026 Coming up this June: our full AW26 Trend Report and the BFCM Playbook for fashion founders. More on those at the end of this post. Every brand heading into production wants the same thing: to sell everything at full price, retire the season cleanly, and move into

What Borinqueños Taught the World About Textiles
Hilo Part 2 By Rosalinda Cruz, Founder of The Asor Collective There is a version of the sustainable fashion conversation that begins somewhere around the 1980’s. Conscious consumers, ethical sourcing, the slow fashion movement became more mainstream in the 1990’s from an activism perspective. And it really wasn’t until 2010 that the consumer became awakened.

I’m Back. Here’s What You Missed (And Why I Needed the Quiet)
Hilo Part 1 I know it’s been a while. No workshop announcements. No weekly fashion news rundowns. No “here’s what’s happening in sustainable fashion this week.” Just silence. If you stayed subscribed through all of it, I want you to know that i truly appreciate it. You deserve an honest explanation. So here it is. What
