The Asor Collective Blog
Steiger’s Department Store in Holyoke, Massachusetts: Historic Then and Now Comparison of the Iconic Downtown Store.

Coming Home: Life Behind the Curtain

Hilo, Part 7 of an Ongoing Series October 2026 Issue. By Rosalinda Cruz, Founder of The Asor Collective Last month I promised we would step behind the curtain. This is that issue. Part 6 was about the valley: the mills, the tobacco fields, and the Puerto Rican community that stayed. This one is smaller. It

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Coming Home: The Valley That Raised Me

Hilo, Part 6 of an Ongoing Series September 2026 Issue By Rosalinda Cruz, Founder of The Asor Collective I went home to do research. That is what I told myself, and it is what I told you in Episode 3 of Common Thread. I packed my notebooks, booked time with the archives, and drove north

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Black Friday Was Decided in October

A short read from BFCM Intelligence Report. The full BFCM Intelligence Report for Fashion Entrepreneurs is available as a free download. Published by The Asor Collective Black Friday and Cyber Monday (BFCM) 2025 broke volume records. 202.9 million Americans shopped during the weekend. Shopify merchants moved $14.6 billion, up 27 percent year over year. And

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