The SS26 Sale Season Is Here: What Sold, What Didn’t, and Where It All Goes
Published by The Asor Collective | May 2026 Coming up this June: our full AW26 Trend Report and the BFCM Playbook for fashion founders. More on those at the end of this post. Every brand heading into production wants the same thing: to sell everything at full price, retire the season cleanly, and move into
What Borinqueños Taught the World About Textiles
Hilo Part 2 By Rosalinda Cruz, Founder of The Asor Collective There is a version of the sustainable fashion conversation that begins somewhere around the 1980’s. Conscious consumers, ethical sourcing, the slow fashion movement became more mainstream in the 1990’s from an activism perspective. And it really wasn’t until 2010 that the consumer became awakened.
I’m Back. Here’s What You Missed (And Why I Needed the Quiet)
Hilo Part 1 I know it’s been a while. No workshop announcements. No weekly fashion news rundowns. No “here’s what’s happening in sustainable fashion this week.” Just silence. If you stayed subscribed through all of it, I want you to know that i truly appreciate it. You deserve an honest explanation. So here it is. What
How It Began
I remember leaving my office for the last time, uncertain of what the future would hold. For a while I had been feeling like there was more I had to give, more I had to offer this world but I was burned out. It’s been over 5 years since I left my corporate life behind
Business Development, A Path To Scale
Business development can simply be summarized as the ideas, initiatives, and activities that help make a business better.I would also add that it is the foundation of your business and it needs to be as strong as possible to support the growth of your business. Over the last decade we’ve seen a lot of brands
Sustainability Terms & Tactics
Being seen as sustainable is profitable. Although being sustainable doesn’t always equate to being ethical. For the most part brands mean well but get drunk off their own kool-aid. They are invested in their own success and according to greenwash.com 59% of green claims are misleading or unsubstantiated. While greenwashing is prevalent In fashion misinformation is