The Asor Collective Blog

How It Began

I remember leaving my office for the last time, uncertain of what the future would hold.  For a while I had been feeling like there was more I had to give, more I had to offer this world but I was burned out. It’s been over 5 years since I left my corporate life behind

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Business Development, A Path To Scale

Business development can simply be summarized as the ideas, initiatives, and activities that help make a business better.I would also add that it is the foundation of your business and it needs to be as strong as possible to support the growth of your business. Over the last decade we’ve seen a lot of brands

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Sustainability Terms & Tactics

Being seen as sustainable is profitable. Although being sustainable doesn’t always equate to being ethical. For the most part brands mean well but get drunk off their own kool-aid.  They are invested in their own success and according to 59% of green claims are misleading or unsubstantiated. While greenwashing is prevalent In fashion misinformation is

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Leveraging Export Opportunities for “Made in the USA” Apparel

According to the International Trade Administration the U.S. exports approximately $2 trillion in goods and services each year and there is a tremendous opportunity to export more especially given that 96% of consumers live outside of the United States.  Regardless of the size of your business the thought of exporting can feel overwhelming but it doesn’t

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Planning A Fashion Season

Did you know that it can take as little as 25 hours a year to do strategic planning? In working with apparel leaders and founders I’ve found spending as little as 25 hours a year allows them to provide 1) A clear roadmap for their team that gets everyone moving in the right direction to achieve the

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The Evolution of a New England Department Store –

When you think about shopping in the United States it has deep ties to immigrants. Many of the great department stores of our times started as general stores, dry goods stores or five and dimes. They were also tied to a harrowing story of an immigrant trying to make it in a new country.  These

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