Hiya,

I’m Rosalinda Cruz and I’m a Business & Leadership Development Advisor and B2C Strategist. My super power is empathy and I let my curiosity guide me.  I’m known for disrupting the status quo and for my ability to bring people together while building critical multi-partner relationships. 

I’ve been in the industry since I was 15 years old. The changes I’ve seen in my time are plentiful and at times horrific.  My career has taken many turns and I have connected with just about every link in the apparel value chain from sourcing raw materials all the way through to end of life use of product. 

Part of the reason I decided to start this business is because I jump at the chance to make an impact and there is a glaring lack of diversity in the sustainable fashion industry. The other reason I started this business is because I was burned out. After the death of my brother in 2015 I began to seriously question if all the sacrifices I was making for work were worth it.  While I have an absolute love for Retail and Sustainable Fashion this industry is know for chewing people up and spitting them out. It isn’t for the faint of heart and quite honestly I wanted the freedom to effect the change I see as critical.

It is a scary and exciting time in the industry. The global fashion industry has faced exceptionally challenging conditions. Between shifts in consumer behaviors, how we meet evolving consumer needs, strains on the global supply chain, our workforce and the critical role technology plays in all of this. We’ve been experiencing two years of disruption and are just starting to stabilize.

I want to provide a space for honest conversation but be realistic about what’s going on in the world of fashion. What are the possibilities for change when we allow ourselves to sit in discomfort and image a new way of doing business and using it as a force for good?

Now lets get to work!