Our Story

Our Mission

Our mission is to support a more diverse and inclusive sustainable fashion industry, build communities and advance healthier local economies.

By focusing on removing barriers to collaboration and innovation, we connect our clients with industry partners and help transform information into actionable steps to  help leaders live their values in their business and personal life.

About The Founder

Chief Business Development Officer

Rosalinda Cruz is a B2C strategist and apparel advisor with extensive executive and entrepreneurial experience in sustainable apparel; circular apparel; brand experience; and operations.

Her strength in developing cultures of inclusivity and transparency stem from her expertise in aligning creative direction with business needs. Rosalinda did this most notably at the half-billion-dollar sustainable fashion brand, Eileen Fisher, where she led domestic and international in-store merchandising prior to founding The Asor Collective.

Since moving to North Carolina she has deepened her connection to domestic manufacturing and has rounded out her 20+ years of experience by working within the domestic supply chain. Rosalinda now brings her process-driven approach to support purpose driven neighborhood retailers, entrepreneurs and direct to consumer manufacturers.


Member, Board of Directors

The Asor Collective, NYC & Raleigh

Chief Business Development Officer

• Visual Merchandising Director – NYC
• East Coast Mid-West Visual Manager – NYC
• Retail Visual Coordinator – NYC
• Senior Visual Merchandiser – Boston, Ma
• In-Store Visual Merchandiser – Northampton, MA


  • Brand Experience
  • Leadership & Culture
  • Training & Development
  • Strategic Planning
  • Creative & Business Operations


WordPress 89%
Illustrator 71%
Elementor 85%
HubSpot & Honeybook 95%

About Me

I’ve been in the industry since I was 15 years old. My career started at Steiger’s a family owned regional department store in New England. After that I went on to work at several small boutiques. I ended up at Eileen Fisher where I spent 17 years. I’m not sure when I exactly fell in love with Retail but at some point, I did. I LOVE the scrappy and tenacious nature of retail and being in the trenches … I love it’s its ability to bring people together.  But more importantly I love the transformation that takes place and the escape it provides. People shop for all sorts of reasons… to escape a stressful day, body image or self-esteem issues. They shop to socialize and bond with friends or family. A good shopping experience creates an emotional connection to consumers. These are just some of the reasons I love retail.

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