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The Thread Leads Here: Land, Ancestors, and the Greenwashing of Esencia

Hilo, Part 5 of an Ongoing Series August 2026 By Rosalinda Cruz, Founder of The Asor Collective When I started this series, I thought I was writing about history. I was wrong. Hilo has traced Puerto Rican and Caribbean textile heritage across five centuries, from Taíno cotton cultivation and the craftswomen of Moca to the […]

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What Borinqueños Taught the World About Textiles

Hilo Part 2 By Rosalinda Cruz, Founder of The Asor Collective There is a version of the sustainable fashion conversation that begins somewhere around the 1980’s. Conscious consumers, ethical sourcing, the slow fashion movement became more mainstream in the 1990’s from an activism perspective. And it really wasn’t until 2010 that the consumer became awakened.

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What Does Your Label Say?

• Made in the USA • Made in the USA of Italian Yarn • Sourced in the USA • Assembled in the USA of Italian fabric The Federal Trade Commission is the governing body on Labeling Requirements Don’t Be Fooled By The Graphics When I see a shirt that bears our flag, says USA or

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Welcome To The Blog!

In this issue I share one of my go to resources which highlights some exciting trends in sustainable apparel. Imran Amed, founder of The Business of Fashion said that, “sustainability will be accelerated the same way working from home has been, and is now the new norm.” It’s nice to see that statement is holding true

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