About The Founder

Values: .

Rosalinda Cruz

Principal Consultant

Experience

Redress Raleigh, Raleigh NC

Member, Board of Directors

The Asor Collective, NYC & Raleigh

Principal Consultant

Eileen Fisher Inc., NYC

  • Visual Merchandising Director – NYC
  • East Coast Mid-West Visual Manager – NYC
  • Retail Visual Coordinator – NYC
  • Senior Visual Merchandiser –  Boston, Ma
  • In-Store Visual Merchandiser – Northampton, MA

Core Competencies

  • Brand Experience
  • Leadership & Culture
  • Visual Merchandising
  • Training & Development
  • Strategic Planning
  • Creative Operations

Skills

WordPress 89%
Illustrator 71%
G Suite 85%
PC & Mac Systems 95%

About Me

Fashion industry professional with nearly 20 years’ experience in luxury apparel, customer experience, store design, retail development/strategy, and branding to businesses alike with a process driven approach and a creative eye. Across local and international teams, lead projects and company-wide initiatives to build critical multi-partner relationships for merchandising, product launches, consumer experience events, marketing, and new stores from concept to grand opening. Leadership abilities that go beyond traditional metrics to successfully motivate, develop, and engage teams that have successfully encompassed hundreds of employee hires and training to dramatically instill a culture of inclusivity, transparency, and trust throughout.